Alan Frew knows how you might feel about his song, the one that took control of Canadian television broadcasts at the Vancouver Olympics two years ago, and the one that is doing the same from London this summer.

Frew, a five-time Juno Award winner, has already been through it as the frontman for the band Glass Tiger. So he knows some Canadians might be fatigued with the Olympic anthem he co-wrote - the ever-present I Believe. "Any hit song suffers some sort of backlash," he said. "Don't Forget Me (When I'm Gone) is a beloved, classic pop song